Fractional Chief Real Estate Officer
Senior real estate leadership, scaled to your business.
Operating at the intersection of corporate real estate and artificial intelligence.
You have a meaningful portfolio. We bring the senior real estate strategy, governance, and execution to make it a competitive advantage, with AI doing the volume work that drives out inefficiency and takes cost out of the portfolio. Without the full-time executive cost.
Who We Serve
Companies with a meaningful corporate real estate footprint, 10, 30, 100 sites, or a single campus with meaningful capital and lease exposure, where real estate is owned day to day by whoever inherited it: finance, operations, facilities, or a real estate leader stretched across competing priorities. We augment your team with senior CRE leadership so your existing expertise can go further.
10–200+
Real estate sites
$1M–$50M+
Annual occupancy spend
One
Accountable owner of the real estate
Services
Everything you would expect from a Chief Real Estate Officer, delivered on a fractional basis, with AI doing the groundwork.
Strategy & Occupancy
Occupancy assessments, portfolio strategy, workplace planning, and spatialization aligned to your business goals.
Transactions & Sourcing
Lease administration, sourcing, renewals, restructures, and transaction management from start to finish.
Governance & Operations
Real estate governance, staffing models, supply chain, project management, and process design.
M&A & Special Projects
Real estate diligence for M&A, consolidation strategy, and high-stakes portfolio decisions.
Track Record
Built and scaled a corporate real estate operations platform from $100M to $700M
A corporate real estate operations business built from the ground up inside the Americas arm of a global workplace services provider and scaled into a market leader. It launched with roughly $100 million in revenue and 20 accounts seeded by the parent company, and required an operating model that could absorb growth without losing delivery discipline. That experience is the foundation of the operating approach Fulcrum uses today.
Read the track record$100M → $700M
Gross revenue over five years
~7x
Revenue growth
80+
Accounts added
~$1B
CRE enterprise value created
1.The point on which a lever rests or pivots to multiply force.
2.Fulcrum Solutions LLC. The fractional CRE officer who becomes the strategic pivot point that magnifies your company's real estate strength.
Who you work with
Norman P. Bertke, Founder & Principal
25+ years leading corporate real estate and facilities platforms — Chief Operating Officer of CBRE's Global Workplace Solutions local FM business, scaled from $100M to $700M+; Executive Managing Director at Lincoln Property Company leading a 650-person, $100M+ outsourcing business; SVP and Director of Corporate Real Estate at Huntington National Bank. Roughly $1B in enterprise value created along the way.
You get that judgment directly — not a junior team with a senior name on the proposal.
Read the full backgroundFulcrum & AI
Speed belongs to the tools. Accountability does not.
What AI does
- Document intake and first-pass abstraction of leases and agreements
- Data validation across rent rolls, spend files, and site lists
- Benchmark research and portfolio analysis, modeled several ways
What Norman does
- Judgment about which gap is worth closing first
- Verification, every number checked before it is presented
- The recommendation, and ownership of it
How mature is your corporate real estate function?
Start with the Quick Check — one anchor question per weighted dimension, about five minutes, and a composite maturity score. The full 50-question diagnostic goes deeper on every dimension when you are ready.
Ready to make real estate a strength?
Book a confidential consultation to discuss your portfolio, your challenges, and how a fractional CRE officer can help.
Book a ConsultationOr reach Norman directly: norman.bertke@get-fulcrum.com · (614) 593-5232